About 15 years ago if you had told someone that you could start your car with a mobile phone; you would have been looked upon as someone who reads lot of science fiction. Mobile phones were a privilege that only few could have; that too with features that offered nothing more than making calls & sending / receiving text messages.

But now, time has changed. Performance of today’s mobile devices has come real close to that of a computer with an appreciative element of mobility, that traditional desktop computer couldn’t offer. Hence, mobile devices (smartphones / tablets) are being preferred over the traditional desktops in many business sectors as well as for personal use.

This has led to a competitive mobile app market where a number of individuals & application development companies have come up with their own mobile applications (paid / free) for different platforms like Android, iOS, Windows & Blackberry. And there are lot more who are planning to build their own application as you read this article. If you are one of those who see themselves developing a mobile application in the near or distant future, following are few points, if considered, would increase the chances of success of your mobile app.

Purpose of the App

Any application has to have a purpose. Just a unique idea for an application is not enough to guarantee a successful application and huge fan following. Whether the application is one of a kind that is targeted for niche, or it is aimed to compete with hundreds or thousands of other similar applications already present in the market; it has to provide a unique value add to its users that would also be its USP.

Choice of Platform

Based on the purpose of application and the market it targets, selecting right platform for your application is critical as each platform has its own strengths and weaknesses. For instance, if an application is specifically meant to be used by an organisation where any sensitive information is involved, Blackberry OS would be an ideal platform as it has corporate grade built in security.

App development approaches & the UI

Target audience, app function, time restriction, budget constraints & resource availability are some of the major factors that require to be taken into account when choosing between native, web & hybrid app development approaches. There is no single development approach that is right for everyone. Whichever development approach you may choose; having rich but intuitive user interface is critical. Failing to which will result in perplexed and dissatisfied users, and that would cause impediment in the path of your application’s success.

Updates

The process doesn’t merely end with development of the app & releasing it on the respective app store. It is equally important to get the feedback and monitor the comments made by the users of your app. By doing so you could find out what the users are expecting from your app and do the necessary improvements as well as troubleshooting accordingly. More importantly when you show that you are listening to your customers (app users) and provide app updates based on their feedback, you are proving your dedication towards them and have their loyalty in your favour. The updates for any app should be made available once in a month or few, against that of weekly (unless there are critical bugs); as frequent need for updates may drive away the users towards another app with similar offerings.

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