Why Should You Choose Dynamics CRM As A Development Platform?

Microsoft Dynamics CRM comes with fields, forms, entities, views, security, reports, & workflows that are readily configured, helping organisations in managing marketing, sales and customer support requirements, right out of the box.

While these features provide the most shared functionalities associated with marketing, sales and service processes, there are instances where these common features are not enough to meet certain business process requirements, this is where extending CRM (xRM development) comes into play. With xRM extension, where ‘x’ stands for ‘anything’, built in capabilities can be extended to help manage additional aspects of the relationship, products and services for an added benefit for both the supplier and the customer. xRM development can help your organization obtain additional functionalities that are not necessarily built into Dynamics CRM.

Few Advantages Of xRM Development

Security: We all know that Dynamics CRM is a secure web based application, so any xRM extension has the benefit of the same secure structure by default. Ability to secure data by role and control what someone sees, adds/updates is critical for a robust business application. Dynamics CRM offers these robust security in place.

Platform choice: The software can be implemented in a variety of ways to best fit your individual requirements and existing technology infrastructure, may it be SaaS, on cloud or on-premise.

Scalability: Built on Dynamics CRM base, any xRM extensions can be scaled up/down based on your changing needs, market, growth etc. Dynamics CRM and its xRM extensions can easily adapt to remain in line with your ever changing business needs.

Rapid development and implementation: One of the key advantage of xRM development over traditional development is the ability to build application/software at a rapid speed. Since, all the critical functionalities like that of security are already built, it takes minimal time to develop any application / extensions.

Quick adoption: Since the users are already familiar with Dynamics CRM, xRM applications can be adopted rather quickly with minimum or no additional training required.

Ease of integration: Dynamics CRM functions and feels like Microsoft Office, and seamlessly integrates with Office applications. Your xRM solutions are readily linked to your Outlook email and calendar functions and connect with other common Microsoft platforms, including Word, SharePoint and Excel.

Lowered cost: If you are already using Dynamics CRM, extending it to other business areas is much simpler and cost effective than developing all new system.

Apart from being a world class CRM system, Dynamics CRM as a development platform opens up endless opportunities that delivers more value to the customers and extends your visibility and management capabilities beyond basic customer relationship.

Tags: CRM, Dynamics CRM, Dynamics CRM 2013, Dynamics CRM 2016
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